It all started from a small lollipop. The year was 1945, and the location was the Mazett factory in Sweden. The small lollipop was a juicy combination of full chocolate and sweet fudge. When you let it melt and soften in your mouth, you started to smile, always.
The small lollipop was named Dumle in 1960 and it joined the Fazer sweets family in 1975. The potential around the Dumle lollipop was not left unnoticed, and in 1987, it was accompanied by Dumle Original, the familiar fudge sweet. Soon, Dumle became the most sold fudge in its domestic market and was enjoyed by everyone. A real star was born!